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The latest move from Budweiser adds to the $ 120,000 spent on NFT fan art and the purchase of the Beer.eth domain name purchased by Ethereum Name Service in August 2021.

Zed Run was founded by Sydney-based Virtual Human Studio in early 2019 and its NFTs horsepower initially cost around $ 30 to $ 80 plus mint but has since continued to be the most sought after item trading in thousands of second markets. One user sold one racehorse for a total of $ 125,000 in April 2021.

As part of the deal with Zed Run, the duo will present a Budweiser-themed race track, Budweiser NFT passes, Bud-sponsored Buddis prizes starting at $ 45,000 and three categories of Clydesdale NFT air-conditioned leather used on Zed Run . .

Budweiser Clydesdales is a well-known breed of horses used for corporate advertisements and advertisements, and breweries are major sponsors of horse racing events around the world.

There will be a total of 2,500 Budweiser Pass NFTs in total for sale (for users aged 21 and over) for a period of 24 hours from June 10. NFTs will charge $ 225 for a pop plus gas fee.

Zed Run will host two Budweiser Racing Challenges in July and September both with $ 45,000 prizes, and there will also be a $ 95,000 competition in December that also offers a chance to win a year-long Budweiser beer.

Hodler's of the NFTs will be unveiling the Cyldesdale NFTs skins that will be used to spice up the NFT horses in the game, while they will also find Budweiser T-shirt items that can be worn with avatars in the Decentraland Metaverse, where Zed Run plays. virtual headquarters exist.

The two produce three different types of NFT horse racing skins at various prices: 1,600 Classic Clydesdales, 800 Bud Bottle Clydesdales, and 100 Gold Clydesdales.

After all competitions are completed, the project also offers prizes to anyone who burns down his NFT Budweiser, however details have not been released yet.

Spencer Gordon, vice president of consumer relations at Budweiser brewery AB InBev, noted that the move marks “an example of how we constantly innovate and use new technologies, such as NFTs, to create something memorable for fans and strengthen our brand. ”

Zed Run also allows users to bet on virtual races, trade in NFT and breed new race horses with tokens for riding horses or calves with fish and females.

In July last year, the project raised Serie A funding of $ 20 million in a round sponsored by Red Beard Ventures and crypto venture capital giant Andreessen Horowitz (a16z).

Source: cointelegraphy

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